Campaign Research
It’s Up to Us is a multi-media education and awareness campaign for the county of San Diego. With positive, strength-based creative messaging, the campaign aims to encourage San Diegans to speak up and get help, or listen up and offer support to those experiencing mental health challenges. Below are some of the campaign’s most recent research studies:
7-Year Campaign Study
As of December 2018, seven years after the launch of the It’s Up to Us campaign, 71% of San Diego County residents were aware of at least one message or ad pertaining to the campaign. The majority of respondents recalled the message or ad from TV (74%), followed by radio (27%), and social media (23%). Read the 7-Year campaign study here:
6 Year Campaign Study
As of May 2017, six years after the launch of the It’s Up to Us campaign, 71% of San Diego County residents were aware of at least one message or ad pertaining to the campaign. The majority of respondents recalled the message or ad from TV (85%), followed by Online (24%), and Radio (23%). Read the 6-year campaign study here:
