About

Radio

It’s Up to Us is a multi-media education and awareness campaign for the county of San Diego. With positive, strength-based creative messaging, the campaign aims to encourage San Diegans to speak up and get help, or listen up and offer support to those experiencing mental health challenges. Below are some of the campaign’s radio materials:

  • Dissonance (Radio)

    A stigma reduction radio spot asking the public to look inside themselves for understanding and compassion for those having mental health challenges. By becoming more open minded, we can change public perceptions of mental illness.

  • Make a Difference (Radio)

    A stigma reduction radio spot encouraging behavior change through acceptance, understanding and support of those with a mental health challenge.

  • You Are Not Alone (Radio)

    A suicide prevention radio spot targeting those in need of help. It communicates that the person is not alone and promotes help seeking.

  • It’s Not Always Easy (Radio)

    A suicide prevention radio spot encouraging the public to learn and recognize the warnings for suicide in others and seek help.

  • What Would You Do (Radio)

    A suicide prevention radio spot encouraging the public to learn and recognize the warnings for suicide in others and seek help.

  • Setbacks (Radio)

    A suicide prevention radio spot communicating that there is hope and there is help available.

  • Garage (Radio)

    A suicide prevention radio spot communicating that there is hope and there is help available.

  • Coach John (Radio)

    A stigma reduction radio spot, communicating that one in four adults experiences mental health challenges and recovery is possible.

  • Bill & Doug (Radio)

    A stigma reduction radio spot, encouraging people to recognize the signs of mental illness, talk openly and be supportive.

  • Older Adults (Radio)

    A stigma reduction radio spot, promoting help seeking and informing viewers that depression is not a normal part of aging but that it can get better with help.

  • Tyler (Radio)

    A stigma reduction radio spot, communicating that mental health challenges can affect anyone. It is important to recognize signs, seek help and that support from friends can make a difference.

  • Luis (Radio)

    A stigma reduction radio spot, encouraging people to recognize the signs of mental illness, talk openly and seek help.

  • Pedro (Radio)

    A stigma reduction radio spot, targeting the person experiencing a mental health challenge. It communicates that the person is not alone, mental illness is common and encourages help seeking.