It’s Up to Us is a multi-media education and awareness campaign for the county of San Diego. With positive, strength-based creative messaging, the campaign aims to encourage San Diegans to speak up and get help, or listen up and offer support to those experiencing mental health challenges. Below are some of the campaign’s print materials:
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General Market
General market print ads focused on social stigma, communicating that recovery is possible and help is available to again lead a full and productive life.
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Hispanic Market
Hispanic market print ads focused on social stigma, communicating that recovery is possible and help is available to again lead a full and productive life.
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Filipino Community
Filipino community print ads focused on social stigma, communicating that recovery is possible and help is available to again lead a full and productive life.
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African American Community
African American community print ads focused on social stigma, communicating that recovery is possible and help is available to again lead a full and productive life.
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Military/Armed Forces
Military/Armed Forces print ads focused on social stigma, communicating that recovery is possible and help is available to again lead a full and productive life.
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Transition Age Youth
Transition age youth print ads focused on social stigma, communicating that recovery is possible and help is available to again lead a full and productive life.
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Older Adult
Older adult print ads focused on social stigma, communicating that recovery is possible and help is available to again lead a full and productive life.
